Be Your Own Story & Style : Wear Eponymous #WeStyle

Have been attending glamorous Twitter Parties lately complete with Contests, Designer Wear Launch Collection, Blogger Campaign,Meeting new Blogger Friends and Virtual Drinks!! Thanks to WEAR EPONYMOUS or popularly trending as #WeStyle on Twitter.

Based in Glasglow, U.K. WEAR EPONYMOUS is a WOW Award Winning Fashion E-tailer Brand that believes every individual has a personal style and it transcends into their Fashion choices, was formed by an entrepreneurial trio: renowned Fashion Photographer Laura McKinnon, Make-Up Artist Elaine Burns & Web Designer Alan Armitage. 

W.E SS14 BLOGGER CAMPAIGN :-

Going with its Ethos the Company successfully launched it SS14 Collection along with Fashion Blogger Models. Fashion bloggers are widely known for their style & individuality when it comes to outfits, and the Wear Eponymous team knew that this kind of thinking would bode well with their brand values of being your own story. After a fashion hunt for finding the ideal fashion bloggers for the campaign shoot Emily, Sophie , Kerry & Laura got their model moments. Each were provided with a piece of Wear Eponymous SS14 clothing to style up how they wished and the result is a uniquely presented collection featuring normal fashion relatable women.
The twitter party launch was absolutely amazing with all the four fashionista's giving an insight about their definition of style. We as bloggers from all over the world got a chance to participate and vote for our favourite pieces from the collection that would later go on sale. And the #WeStyle got trending!!

You can shop the creative collection here http://www.weareponymous.com/ currently the Summer Essentials Sale is On.

W.E. IN COLLABORATION WITH LAURA SHERIFFS :-

The Futuristic designs of Laura Sheriffs have sure captured your attention, and few were lucky enough to win one of the three designer original sample, sketch and W.E. accessory set during the Twitter Party on Wednesday. W.E. features a Designer collaboration Programme with emerging talented designers to expose them into the fashion arena. So if you are seeking a platform to display your creations to the world W.E. would be the best choice.

#WeChoose  #WeStyle  and don't forget to attend the Twitter Party Nights only @WearEponymous

Think Shopping! Think Mallzee ! A Unique Personalized Shopping Experience

Who doesn't love shopping ? And if you are getting it at your fingertips at the comfort of your home or personal space then there is no looking back! Recently I had the chance to interact with

Jessica Kennedy, Engagement Team from Mallzee through Independent Fashion Bloggers and I was delighted to discover a whole new shopping app which one can download for free from the App Store !

What is Mallzee?

Its a Personalized Shopping App that acts like your own personal shopper and filters according to your style, taste,colour and choice.

Why Choose Mallzee?

It offers over 200 of your fav brands in one place. You can also recommend new ones based on your style, it features an instant voting system that can impart fashion wisdom for your fashion dilemma's.
Mix and match high street favourites or independent boutique retailers all in one easy to use app.
2 million clothes from ASOS, Miss Selfridge, French Connection, Topshop, River Island, Urban Outfitters, Glassworks, TopMan, Superdry and over 100 more.
If you love to ask opinions from friends and loved ones this unique app allows you to validate their opinion too. It has personalised outfit recommendations which utilise unique style graph technology to find clothes that suit your tastes.

Where Can you Find It ?

Download it for Free From the App Store:-
https://itunes.apple.com/gb/app/mallzee-personal-fashion-shopping/id681106862?mt=8

Have a Look at the Website :

http://mallzee.com/#/

I'm sure you are going to get addicted to this App in no time ! Enjoy Shopping!

The Shockers N Stunners at the CFDA Awards 2014

The Council of Fashion Designers of America Awards, or CFDA Awards is the fashion industry's deserved recognition. And the 2014 CFDAs, which were held Monday night in New York City and hosted by the iconic John Waters, did not disappoint. Major names in the business, including Lupita Nyong'o, Blake Lively, Alexander Wang and of course, Ms. Anna Wintour, stepped out in pursuit and celebration of one thing -- great style. 

From Pop Icon To Fashion Icon: Rihanna
Rihanna received the Fashion Icon Award, it was presented by editor of US Vogue, Anna Wintour, who said that with Rihanna ‘the point is to be audacious — even jaw-dropping or button-pushing’.a stunning shimmering Adam Selman fishnet dress with matching gloves and 1920s headscarf, studded with around 216,000 Swarovski crystals. She was the Eye Of the Shutter Bugs as she sparkled her way into the night making sure that everyone is going to remember it for a long time to come.

Blake Lively the Vintage Girl
Blake proved the golden girl again in this sequinned Michael Kors dress with scallop edge and Casadei pumps. The Alice band and relaxed 1960s-style hair really worked too. I love her style as it has a very vintage feel to it.

Singer Solange Knowles
She looked very demure in a shimmery Calvin Klein Dress.

Socialite Olivia Palermo
Olivia’s Ann Taylor jumper and skirt won’t set the world alight but the styling is perfect, from the gold cuff to those stunning shoes.

Oscar Darling Lupita Nyongo
Coordinating prints are huge this summer : scoop neck and flattering cropped trousers by Suno, along with the matchy matchy shoes.

WINNER TAKES IT ALL :-

WOMENSWEAR DESIGNER OF THE YEAR
Joseph Altuzarra for Altuzarra
MENSWEAR DESIGNER OF THE YEAR
Maxwell Osborne and Dao-Yi Chow for Public School
ACCESSORIES DESIGNER OF THE YEAR
Mary-Kate Olsen and Ashley Olsen for The Row
SWAROVSKI AWARD FOR WOMENSWEAR
Shane Gabier and Christopher Peters for Creatures of the Wind
SWAROVSKI AWARD FOR MENSWEAR
Tim Coppens
SWAROVSKI AWARD FOR ACCESSORIES
Irene Neuwirth
GEOFFREY BEENE LIFETIME ACHIEVEMENT AWARD
Tom Ford
INTERNATIONAL AWARD
Raf Simons for Christian Dior
FASHION ICON OF THE YEAR AWARD
Rihanna
THE MEDIA AWARD IN HONOR OF EUGENIA SHEPPARD
Paul Cavaco
THE FOUNDER’S AWARD IN HONOR OF ELEANOR LAMBERT
Bethann Hardison
BOARD OF DIRECTORS’ TRIBUTE
Ruth Finley

My two favourites styles are definitely Rihanna and Blake Lively ! They are proving to be Red Carpet Darlings !